Magic Monday: The Industry is DEAD.

“The industry is over-saturated”.

“Everyone is a professional creative”

“How am I to compete?”

If you have ever had any of those thoughts or questions, watch





I’ve mulled over these quandries myself in more than just photography. I play more than one field, dancing in both music and photography, and the similarities are pretty striking.  I’ve even asked myself this week,

“Because of the creative revolution, does that make the artist any less special/talented on an individual level if they are swimming in a sea of ‘everyone’?”

Technology is amazing.  The tools are literally there for anyone for the taking. You can become a photographer, a musician, a film maker, a published writer,… the bar to entrance is nearly gone.  But what does this mean for the progress of art?  Will we see a rise of even more classic creations?  Or will the impact of potentially great works/people be lost admist the hubbub and noise of sifting through everyone else?

Ten years ago I recorded an original music CD with my fabulous friend Sarah. The project required several sessions at a professional recording studio, working with a CD publisher, hiring a photographer/graphic designer, getting a distributor to place our CD in bookstores, and on and on.

Today I could record my own project in my living room and sell a self made album on itunes…

Photography is exactly the same.

According to Seth Godin, “This changes everything. The industry is dead! ”  Now, he’s talking about the publishing industry, but on this FANTASTIC interview this week with Dane Sanders, he gets more narrow in speaking about individual art fields such as photography and music. (HINT… you really should listen. As in, if I were teaching a business course on how to survive, I would require attendance.)

*Lest my intent or tone be construed, I’m not venting. Quite the opposite. I’m actually completely captivated at this issue and the problem and potential solutions it presents.

I could write an entire post just on this interview. Perhaps I will.

In the meantime, what is your perspective?

Brooke Snow is a Lifestyle photographer in Cache Valley, Utah. She recently identified herself as a non-conformist/conservative. The irony.

Brooke teaches private photography lessons , online photography classes, as well as monthly photography classes in Logan, Utah.

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