I’m trying something totally new today! I’m excited to share with you a phone conversation interview that I had with Sarah Petty this morning. Sarah is a top leader in the photography industry known for her extremely savvy marketing skills, not to mention her fun whimsical children and family photography. I have personally benefited over the last few years from her Cafe Joy marketing program, her Meaty Marketing Audio CD’s (which seriously aided me a year ago when I was going through a complete identity and branding transformation and the principles she teaches continue to ring in my mind as sound counsel and advice) and I am also a happy recipient of some of the amazing free online websummits she has created– bringing the industries top leaders together for a prime educational conference in sharing tips and strategies to help the boutique photographer.
Our interview together focuses on the topic of selling. An integral component to a successful business, yet also one of the biggest struggles for artist minded individuals (myself included!).
Google Reader Participants… you may need to click to the blog to access the interview. Sorry :0
If you enjoyed the interview, please let Sarah know and leave a fun comment!
In addition, here’s a heads up on the next websummit Sarah has assembled.
That’s why I’ve worked with my lab, whcc, and put together an event all about the sales process in a successful photography business. The 10.10.10 Sales Summit is F*R*E*E from 10 am to 10 pm CST on Sunday, October 10, 2010.
Featuring Jessica Claire, Kevin Kubota, Joy Bianchi Brown & Jules Bianchi, Julia Woods, Kia Bondurant, Sandy Puc, Bev & Tim Walden, Scott & Adina Hayne, Ron Nichols and me, you’ll learn soup to nuts what it takes to sell your art.
These top earning photographers will teach you what they do to:
Weed out the clients who will waste your time during the phone consultation
Set expectations at the in-person consultation so your clients are prepared to invest
Shoot to sell so they can’t say no
Work it in the sales presentation – let your art sell itself
Get a incredibly loyal clients and qualified referrals by doing a few simple things AFTER the sale
The 10.10.10 Sales Summit is F*R*E*E from 10 am CST to 10 pm CST on Sunday, October 10, 2010 thanks to our sponsor whcc.
Brooke Snow is a Lifestyle photographer in Cache Valley, Utah. When she was a little girl, she dreamed of a musical stage career on Broadway. When she grew up she dreamed of a backstage career writing the music for moving musicals. When she grew even older she discovered a down home passion for photography and teaching and has the dream of making a simple difference in the world through her work and those she teaches. To everything there is a season… though she has a secret musical project in the works 🙂